The Hallmark Keepsake Ornament, named 100 Years of Helping You Say It All, is from the 2010 line.
The 4 5/8-inch-tall, light-up Christmas tree ornament packs 100 years of Hallmark history in its design. The tree itself depicts popular ornaments from nearly four decades of the Hallmark Keepsake Ornament line, while the base it sits on tells the story of Hallmark. For example, the moveable train and train station under the tree represent Hallmark Founder J.C. Hall s arrival in Kansas City by train. A shop under the tree represents is a nod to the company s retail history. All of the buildings are based on the well-loved Nostalgic Houses and Shops Keepsake Ornament series, which was in its 27th year when this ornament came out.
A relief design that circles the base of the tree tells the story of Hallmark in four sections remember, share, celebrate and love each themed for a way Hallmark has helped people make a genuine difference in each other s lives for 100 years. The remember section, for example, features a depiction of the shoebox full of postcards that J.C. Hall brought to Kansas City a symbol of Hallmark s humble beginnings. It also shows wrapped packages, representing the company s first foray into other product lines in 1917, when the Hall brothers invented modern gift wrap. Two early Hallmark ornaments commemorate the company s venture into collectible ornaments, transforming the ornament industry.
Batteries not included.